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"This was not a sexy category," Mary said.
"This is not a sexy category, like watches, cars or vacations," Mr. Greenberg said.
Even when a sexy category like music is involved.
It's not perceived as a sexy category so there's only a few competitors.
This company hopes to double its revenue this year and is in a sexy category, but it has thin margins and a loose handle on its unit economics.
(Could there be a cat fight in the works?) Not only did Hayek beat out Lopez in the sexy category, she was also ranked "Favorite Actress," "Most Well-Liked" and "Most Trustworty".
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PAGE B17 ANOTHER BIG FEATHER IN PUJOLS'S CAP Alberto Pujols did not lead the major leagues in any of the sexy categories like home runs or runs batted in, but his consistent excellence helped him beat out Philadelphia's Ryan Howard and win his second National League M.V.P. award.
There are the much less sexy categories like Christian contemporary, spoken word and jazz that are recognized before the real party begins.
It's rare that the race for best revival of a musical is the sexiest category at the Tony Awards, which will be bestowed this year on June 15 at Radio City Music Hall.
In 2008, at the British Soap Awards and the Digital Spy Soap Awards Metcalfe was nominated in the "Sexiest Female" category.
One answer might lie in another, less-sexy Grammy category where "Random Access Memories" is nominated: best engineered album, non-classical.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com