Sentence examples for severe advertising from inspiring English sources

"It also comes at a time when investment in programming is under increasing threat from a severe advertising recession.

Publishers may be hoping to escape a big sales fall, but they are still gloomy about what 2009 might bring - not least if it's a severe advertising slump.

"Framing media policy amid a severe advertising recession and a big shift in the industry would always be aiming at several targets at once," it said.

Facing an economic slump and a severe advertising downturn, many stations have cut costs drastically in the last year, and veteran anchors, with their expensive contracts, seem to be shouldering a disproportionate share of the cutbacks.

The severe advertising recession of the past two years has pushed Condé Nast, a paragon of profligacy known for its conga line of idling Town Cars surrounding the building, into focusing on costs.

The developments could leave ITV and Channel 4 rudderless at a critical time for both broadcasters, which are pursuing a series of commercial tie-ups and regulatory changes amid the most severe advertising downturn for a generation.

"If the downturn is so severe that advertisers stop advertising altogether, or face financial difficulties, then online is affected like everybody else," he added.

"In a moderate or even quite severe downturn, online advertising actually improves, because people switch their advertising budgets out of traditional advertising formats — TV, radio and print — and move more online because it's got higher performance, it's cheaper and it's more measurable," he said.

But the regional and local media sector, with local newspapers at its heart, has been experiencing one of the most severe and prolonged advertising downturns in living memory.

At issue is a dire warning issued this week by the American Academy of Pediatrics, which called for severe restrictions on advertising aimed at children (pediatrics.aappublications.org).org

Until the middle of last year, analysts say, the ethnic press was largely insulated from the vicissitudes of the newspaper industry, including severe downturns in advertising revenue and circulation, which have brought many mainstream newspapers to their knees.