Lawrence Wright was the first music publisher to set up premises on Denmark Street in 1911.
In setting up this premise, Mr. Spasojevic seems to be settling into a De Palmaesque realm of queasy, kinky, suspenseful comedy, teasing the boundary between titillation and revulsion.
"No tents, no electronics and only the gear they can carry in their packs," the narrator says, setting up the premise.
The interesting thing is, after setting up the premise in the first tiny exchange of the trailer, it doesn't pretend to be anything other than the most beige, straightforward film you can imagine coming out of that premise.
He layers the story, setting up his premise early in the film: that first impressions can't be trusted, and that truth rests with each person telling the story (Elvis Mitchell).
What a treat to see a comedy that starts funny, is funny in the middle, and ends funny - unlike the usual Hollywood model in which all the humour is used up in the first act setting up the premise, and then winds down into sentimentality.
"Perry will go after Romney, he will do everything in his power to destroy Romney," says Karl, setting up the premise of the sequel to the Fifth Element.
Much of the shooting of live action sequences and recording of animated dialogue involved improvisation, with Bakshi setting up the premise of the scene and allowing his actors to create their own dialogue.
Created by "Friends'" Marta Kauffman and fellow sitcom veteran Howard J. Morris, "Grace and Frankie" (Fonda and Tomlin, respectively) doesn't waste any time before setting up the premise, as the pair's husbands Robert Martin Sheenn) and Sol (Sam Waterston) break the news to their wives over dinner: We've been in love for 20 years, and we're leaving you.
But as directed by Brian Levant in an encore from 1994 and written by the teams of Deborah Kaplan and Harry Elfont and Jim Cash and Jack Epps Jr., "The Flintstones in Viva Rock Vegas" stumbles at its outset by setting up an adult premise inevitably undone by the film's aspirations to family entertainment.
