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The phrase "setting themselves up" is correct and usable in written English.
You can use it when referring to something an individual or group is doing to create a situation for themselves, or to achieve a goal. For example, "The students are setting themselves up for success with their hard work and dedication to their studies."
Exact(60)
But they're setting themselves up for a fall.
Yes! Are they setting themselves up for inevitable disappointment?
Let other countries race to the bottom on regulation, setting themselves up for financial crises.
"They're setting themselves up with a strong membership base for 2012," Ms. Skolnick said.
Islabikes are consciously setting themselves up as evangelists for this new system.
"It's really quite ludicrous and they are setting themselves up to be mocked.
Even with this action, Jin and his congregants are potentially setting themselves up for another confrontation.
By forecasting big gains in profits for this year, "managers are setting themselves up for disappointment".
"In clean energy, China is busy setting themselves up as a world leader.
But some strategists argue that investors are again setting themselves up for disappointment.
Mr. Hill warns that investors could be setting themselves up for a fall.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com