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All those jet-setting glamour shots of our celebrity prime minister can quickly become a liability if people start thinking that the legacy millionaires in cabinet might be out of touch.
Despite its hassles, there is still something magnificent about air travel — the speed, the distance, even the barely lingering aura of jet-setting glamour that exists despite the current scenes of sweatpants, jostling queues, and meagre rations.
She wants a new thing, all right, and none of that aging jet-set glamour.
In a sense, Valentino is one of the last embodiments of jet-set glamour.
Fresh at the start of the show, they needed other elements to bring jet-set glamour into the Internet age.
St-Tropez has been synonymous with jet-set glamour ever since Brigitte Bardot filmed And God Created Woman here in 1955, popularising both the French Riviera and the bikini in one sultry swoop.
Until her tragic death (she suffered a stroke while driving on the spectacular but precarious Grande Corniche above the Côte d'Azur), Grace Kelly epitomised the jet-set glamour of a Riviera playground.
Entitled "Greek Chic", the collection set its sights on the jet-set glamour of a millionaire's yacht, all dry-clean-only swimwear and serious jewels brought out of the safe for cocktails.
In an echo of the previous day's Gucci show – which eschewed the usual jet-set glamour in favour of androgynous 1970s librarian chic – many of them wore spectacles.
Writing in the Times, the fashion critic Cathy Horyn declared the show a "sweet victory": "Mr. Scott's great stroke was to use his own experience, which is not merely that of an American in Paris, but specifically that of a Midwesterner — as a foil to jet-set glamour".
Designers have been too besotted with the past, and worse still with their own past, as Valentino was on Sunday when he trawled back over 40 years of jet-set glamour, right down to the blue eyeshadow and petrified-looking hairdos that recalled Baby Jane Holzer, circa 1963.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com