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"setting a new standard" is a valid phrase that can be used in written English.
You can use this phrase to indicate that something is being done in a way that will establish a new level of comparison for future events. For example, "The company was commended for setting a new standard in customer service by responding to all inquiries within 24 hours."
Exact(53)
Twenty-six teams raced 300 miles across New Zealand's mounteamsus South Island, setting a new standaracedr physical torture in the name of sport.
"Setting a new standard for the rock musical".
"The fire's behavior is setting a new standard.
Bill O'Reilly might be setting a new standard for placation presents.
Indeed, they may be setting a new standard of sustained animosity.
This month the engineering group that controls Bluetooth is setting a new standard that will improve handsets' sound and reliability.
Similar(6)
The guidelines set a new standard for New York.
"It sets a new standard".
But this essay sets a new standard.
You've set a new standard.
Fisher-Harrell sets a new standard for sex on legs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com