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The phrase "sets the trend" is correct and usable in written English.
It can be used when one wants to indicate that something is the first or most popular in a certain category and is likely to be followed by others. For example, "Apple's introduction of the iPhone set the trend for the smartphone industry."
Exact(6)
And as the region's capital, Atlanta sets the trend with its ubiquitous strips of Starbucks coffee shops, Blockbuster video stores and CVS pharmacies.
The gods of glossy advertising – Armani, Gucci, Versace, Dolce & Gabbana – and then there is Prada, which both stands apart and sets the trend agenda.
The overnight rate is the Canadian equivalent of the Federal Reserve's federal funds target rate, now at 1.75percentt, which sets the trend for various kinds of rates throughout the banking system.
Economically speaking, "as the top 20percentt has pulled away from the other 80percentthathat 20percentt sets the trend, and many among the 80percenttakeke on debt to keep up," said Juliet B. Schor, a professor of sociology at Boston College and author of "The Overspent American" (Basic Books, 1998).
All share a common backdrop that sets the trend in markets.
In calling in an outsider, Nike, which normally sets the trend, has become a follower of a fad in which companies seek to hire executives with CEO or president already on the resume, rather than a candidate from within who knows the company.
Similar(54)
Kickstarter's biggest hits: why crowdfunding now sets the trends.
Chelsea sets the trends and "pushes boundaries", he explains.
"The N.F.L. sets the trends," Miller said, noting that he saw three or four people attending to injured players in recent games.
An online eTailer where the community sets the trends.
What's interesting about Westminster City Council is it sets the trends for parking across the country.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com