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"It is conceivable that the data were not fabricated, but rather that the experiment was set up wrong, and that nobody realized this until after it was published," Dr. Altmann wrote.
A customer might get a completely wrong message if a marketing automation system is set up wrong.
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"The structure, the BBC Trust, never made sense; it was wrong when it was set up.
Then he changed the opening number – from a "sweet romantic" song, which set up the wrong expectations in the audience, to something more raucous that announced the "burlesque" show to come – and it opened to a rapturous reception in New York.
They expressed concern that they were being harassed to placate China's censors, but Facebook administrators insisted the action had been taken because they set up the wrong kind of page.
Now, I'm not saying that this set up is wrong – writing for free can be fine if the author in question can make it work, while doing other things, in order to get a taste for the full-time job.
Set up.
Saw, set up, saw, and set up.
Set up the bed.
Haskell's try off the back of a scrum, maybe we got our defensive set-up wrong there.
He was wrong to blame the aide who set up the visit, wrong to blame the media for using the dynamite he had placed in their hands, and wrong not to use his first opportunity to apologise with dignity.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com