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When they set up the firm in 1996 he and his five co-founders had to use their own money.
When Ms. Kaplow set up the firm, Kaplow Communications, in 1991, her husband, who had been her high school sweetheart, helped her in his spare time.
By some estimates, over 60% of CRM deployments fail.That was why Mr Benioff decided, when he set up the firm in 1999, to start by offering CRM as a subscription service, Amazon-style, through a browser.
Mr Wertheimer's father, Stef, was expelled from school aged 14 and set up the firm in a shed in 1952; the younger man took over 30 years later and gradually increased revenues 20-fold.
Like Rem Koolhaas, whom he worked under before he set up the firm MVRDV with two colleagues in 1991, Maas is a famous polemicist for a new vision of urban life.
He had to draw up a business plan showing how his intended plumbing and property maintenance business will work, and must take a minimum of £96,000 to set up the firm, provide accommodation and support himself and Margot.
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Mr Lundqvist and four friends set up the events management firm Springconf in 2008, just as the global economic crisis struck.
He was a communist, who set up the publishing firm Lawrence and Wishart.
The different negotiations to set up the new firm took place as Andersen was making the transition from incredibly busy to eerily quiet, he said.
The deal will net millions for Vets4Pets' founder, Peter Watson, a former Specsavers and Vision Express executive who set up the veterinary firm 12 years ago.
The director of America Works, Peter Cove, and his wife, Lee Bowes, now the chief operating officer, were investigated in the late 1980s by the Massachusetts Inspector-General, and an independent audit found that cash from their previous non-profit body had been improperly used to set up the new firm.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com