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Glassbox is a cross-platform analytics tool that specializes in session replay technology.
The technology has some pretty interesting safeguards specifically designed to ward off a cyberattack known as a session replay.
To capture this mouse movement data and gain further insight into participants' thought process, we used MouseFlow,2 a website heatmap and session replay tool.
A CX program's methodology is the brain of your program, combining survey feedback, session replay data, digital traffic analytics and other customer data.
Session replay allows you to record all the content for unique visitor sessions and step through page-by-page what the visitor saw and did on your website.
Cloudmeter Insight combines its capture technology with a cloud service you can use for analytics, alerting and session replay of web interactions.
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But Englehardt stresses that this number may underestimate how many popular websites actually use session replays, since most websites don't record every user session but instead capture a sample of every 10th or 100th user's interactions.
Specifically, the analytics platform includes comprehensive reports, session replays, and data visualizations showing which parts of a site are performing well, which parts are being ignored, where users are dropping off and, crucially, why.
After generating news about their findings on session-replay scripts on Walgreens.com, the team followed up in February with findings about how session-replay firms sometimes collect passwords inadvertently, particularly through the "show password" option on some website logins.
The researchers focused on seven of the most popular companies that provide session-replay scripts and identified their services on 482 of the top 50,000 websites.
Using Walgreens.com as a case study, they found that session-replay firms often inadvertently collect users' personal information, including data about pharmaceutical prescriptions and medical conditions.
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