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But its heart is ad "serving" technology, which delivers advertisements on to a web page and monitors them when they get there.
FleetBoston's investment bank, Robertson Stephens, is struggling to branch out from serving technology companies, its core clients before the Internet bubble burst.
"We are still building out the serving technology for the notification so the notice may sometimes not appear where it should, and vice versa," he said.
A Northern California law firm, Heller Ehrman White & McAuliffe, said yesterday that it would absorb the Venture Law Group, a 10-year-old Silicon Valley firm whose lawyers have specialized in serving technology and start-up companies.
Until last fall, Mr. Snow was chairman of Brobeck, Phleger & Harrison, a San Francisco law firm that rose to prominence in the late 1990's largely by serving technology companies.
These employees will be working on Glam Adapt, the company's recently launched new ad serving technology.
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It has built storage and serving technologies, like Haystack, to efficiently serve and store the data.
"Ad serving technologies currently available to publishers of high-quality digital content are outdated, making it extremely difficult to effectively manage today's sales organizations.
Verdana, designed by Matthew Carter, serves technology not by seeming technological but with its leanness, height and loose spacing; it is bland, but efficient.
If Fuller's ideas serve technology well, technology has returned the favor.
Reporting to me, he will be based in New York and will work closely with Chet and Mark to drive the global strategy of this newly combined platform to serve technology, media and telecom companies around the world.
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