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The New York Times is committed to serving readers around the world with journalism of the highest quality.
And the motivation of a publicly quoted company is not about serving readers, but about serving advertisers.
For some time Wired, a magazine for technology lovers, ran a column called "Japanese schoolgirl watch", serving readers with a stream of keitai oddities.
The news media are a peculiar complaint in a one-newspaper town serving readers who love their Cardinals, but the team is always good enough to attract outside scrutiny.
At the Tribune, he said, he "learned how a journalist thinks about serving readers every day, great storytelling, and what really matters in terms of our public role as well as our commercial role".
They need to reorient themselves towards serving readers rather than advertisers, embrace social features and collaboration, get off political and moral high horses and stop trying to erect barriers around journalism to protect their position.
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Reporters, after all, are hired to serve readers, not some other organization's imperatives.
To serve readers best, journalists should be one step removed from their sources.
This doesn't serve readers who want to be made aware of books worth their attention.
He might have served readers better with fewer characters and more vivid descriptions of the most important ones.
But she doesn't need the Costa, and its award to her would not serve readers well.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com