But for now, its best bet is to keep the record labels addicted to iTunes downloads rather than cutting them and sending them into an ugly withdrawal, at least until it has a stronger streaming service to hook them on.
But it still could not force some people within its service area to hook up to its system.
The city already has a fiber-optic network in place, built in 1995 with the aim of luring Internet service providers to hook up citizens with low-cost Internet.
They'll also begin allowing smaller service providers to hook into their system (that's when the doctors, dentists, flower shops, etc. will start to join in).
On-demand services might be able to hook themselves into Operator as an alternative front-end for making a request.
Little surprise that Visa, owned by a consortium of financial services firms, would want to hook up with the NFIB: Big card companies are dying to market to small businesses.
When it launches, the devices and services it will be able to hook into include Nest, Philips Hue, Fitbit, Pebble, IFTTT, Spotify and various social media services, according to the team.
Still, for it to truly work, Google will still need to spend a lot of time convincing other companies to hook their services into Google Home, and making it easy for them to do so.
But with other kinds of products, the first technology of its kind attracts networks of individual users, as well as outside companies who want to hook their services into it.
CloudMade is using the OpenStreetMap to hook these services together on a common map.
