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It was recently forced to hire 3,000 telephone staff after it fell short on customer service targets.
At the heart of current thinking is an approach that turns public service targets into "public service rights" or "entitlements".
Lead bidder The gathering recession places a big question mark over that, just as it does over Remploy's employment service targets.
Rachel now feels a failure because she had to put service targets above the needs of the client and above her own values.
"Of course, we continue to manage, monitor and review the contract closely, to ensure that service targets are being met within the agreed contract price, so guaranteeing ongoing savings to the council," he said.
When Alan Johnson announced that hard-working doctors and nurses had to be convinced that their skills and dedication were properly valued and respected, he was gently breaking the news that the days of oppressive health service targets were over.
The price of a first class stamp in the UK is among the lowest in Europe at 46p, compared with 69p in Italy, 67p in Denmark and 60p in Greece, while service targets are among the highest, Ofcom pointed out.
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In June, Lufthansa unveiled a service targeted at the opposite end of the spectrum.
Due to launch next year, it will provide a service targeted at the market town's 15- to 25-year-olds and "lesbian, gay, bisexual and transgender community".
The average number of sick days taken by staff was 10.6 – up from 10.1 in 2011-12 abovebove the 9.5 day civil service target.
Grubhub boasts an ordering service targeted towards office managers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com