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In June, Lufthansa unveiled a service targeted at the opposite end of the spectrum.
Due to launch next year, it will provide a service targeted at the market town's 15- to 25-year-olds and "lesbian, gay, bisexual and transgender community".
So what have we found out about Radio 2? We have assessed performance against its core remit, which is to be a distinctive, primarily entertainment-based service, targeted at a broad audience of over-35s.
In October, Disney launched its own service targeted at kids, offering hits from Frozen to Toy Story – which at £9.99 a month is more than twice the price of Hayu.
But Twitch isn't the only streaming video service targeted at gamers, meaning there are other options for the Amazon averse: It seems fairly obvious, but YouTube has its own live streaming platform integrated directly into the main site.
For those not quite ready for Uber, there is Kid Car NY, a private-car and car-pool service targeted toward children and parents that has since 2006 scheduled daily school drop-offs and after-school pickups, like shuttling to gymnastics class at Chelsea Piers, for kids as young as 5.
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PrefPass is going live at DEMO and Adam Marsh's service targets a key pain point online.
That company developed the iOS app of the same name, a social newsreading service targeting women.
Swiggy launched in Bangalore in August last year with a curated takeout delivery service targeting young, working professionals.
A few years ago, while studying at Leeds University in England, he founded Gleepost, a Craigslist-like service targeting college campuses.
Earnest, the online lending service targeting millennial borrowers, is launching a new customized interest rate for its customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com