However, the design is whimsical and cute and the service, on the surface, seems useful.
In the end Kindle Unlimited seems like a great service on the surface.
"For example, in cities... that have reallocated street space to build modern world-class bus rapid transit (systems)... have basically got a subway level of service on the surface for a fraction of the cost and a lot better places to walk and cycle, which has change the way people travel," he explained.
Just like the other services, on the surface PeachDish is a bit costly.
But this is where the truisms about services on the surface are also, well, true — relying on services can be risky and even be a fatal distraction.
And many Americans seem to agree that it's their job to help constituents — a service that, on the surface, may seem akin to motherhood and apple pie.
The location-based service, which on the surface competes with usual suspects Foursquare, Yelp, Gowalla and Germany's own Dailyplaces, enables users to bookmark, tag and share places.
The service, which on the surface competes with a plethora of filesharing offerings such as YouSendIt, Dropbox or newer entrants like Twileshare, claims its Beta version went "viral" in November, seeing 10,000 sign-ups despite the fact no sign-up is required (although doing so unlocks additional features, such as longer storage times and analytics).
In other words, this is a team with extensive startup experience and whom have worked together to successfully deliver various products and services, which, on the surface at least, bodes well for Cocoon's future.
This means that although the services remain distinct on the surface, behind the scenes their individual pipes feed into the same massive user-data reservoir.
Abandon The Fuelband, Focus On Software And Services: Makes sense on the surface, but I'll contend again that Nike needs to access user data in order to provide these services.
