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First, Google has their own location-based service, Latitude, which just this year finally began doing check-ins.
In fact, that's what I think Buzz should have started out as. Yes, I know Google already has a location-based service: Latitude.
Google's location service Latitude is rarely even mentioned in the same conversation as Foursquare, despite the fact that Google is selling Android mobile phones like hotcakes.
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Two years may not seem like a long time, but it's "the equivalent of a decade in location services," Latitude PM Ken Norton jokes.
Last year Google launched a service called Latitude that allows friends to track one another's movements.
There's not much of an up-front cost, but we need some working capital for the summer when we're rolling out our service for Latitude and In the Woods.
Google's location-based social service Google Latitude launched checkins in February, prior to the launch of Google+.
This constellation, managed by the American Department of Defense (DoD), provides a permanent four-dimensional positioning service (longitude, latitude, height and time) under all weather conditions and in all places.
Google also wanted more control over Maps on iOS and its attendant features, including clear Google branding within the native iOS maps app, and the addition of friend-finding geolocation service Google Latitude.
And now Google is starting to really push their location services like Latitude and the new Hot Pot.
It seems that whenever there's a discussion around mobile location services, Google Latitude is treated as an also-ran.
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