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"If it's really personalized and appropriate for the context, it can be seen as a service instead of a marketing program," Mr. Davenport said.
A few weeks ago, he introduced gift certificates that enable cash-strapped people to offer a service, instead of a buying a present for a friend or relative.
The agency has considered cutting back on bus service instead of a fare rise but is not expected to change its decision before Jan . 1
"I felt like I was doing the people of Vancouver a service instead of a disservice to an American corporation," he said.
America has adopted a soft-touch approach to regulating broadband, defined as an information service instead of a telecoms one, and the federal government prevents states' attorneys general from addressing complaints about service.
A new PPI (prostitution price index) would compare the price of a basic service instead of a basket of goods, thus reflecting the increase in services as a proportion of world GDP.
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A lot could be done to make ticket brokerage a ligitimate public service instead of an expensive bore.
However, if policy changes are made to reclassify Internet access as a "telecommunications service" instead of an "information service" then the FCC could regain some of its lost authority.
On stage, Microsoft's Terry Myerson pitched Windows 10 as a service, instead of simply an operating system that a user installs.
More than that, it positions Camera+ as a service, instead of just a utility.
In recent times we've seen the rise of many businesses predicated on the idea that a user subscribes to an ecommerce service instead of buying a la carte.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com