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So instead of tagging what the articles and videos are about, we're thinking about how those pieces of content are actually doing a job in the audiences lives and why consumers like content that serves a purpose.
"Everything serves a purpose.
That serves a purpose.
'It serves a purpose.
Clearly Syd serves a purpose.
"And it serves a purpose.
Regulation serves a purpose.
Obfuscation serves a purpose.
It serves a purpose.
Everyone wants to feel like they serve a purpose in the lives of those that matter most to them.
Monsters serve a purpose in every age.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com