Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
serve to discourage
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "serve to discourage" is correct and usable in written English.
It can be used when discussing actions or policies that have the effect of deterring or dissuading someone from a particular behavior or choice. Example: "The high fees associated with late payments serve to discourage customers from missing their deadlines."
✓ Grammatically correct
News & Media
Science
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
14 human-written examples
The public nature of the market may also serve to discourage swindlers.
News & Media
"This unprecedented hike in dental charges will only serve to discourage the patients that are most in need of care," he said.
News & Media
Doing so, they said in a statement, "will only serve to discourage green investments" and "undermine much needed market predictability as the E.U. economy strives to find a way out of the economic crisis".
News & Media
The authority's officials said they had adopted the restrictive new policy, which began this week, because they were concerned that giving out detailed information about terrorism fears that turned out to be unfounded -- a smudge of powdered sugar that caused an hourlong subway delay, for example -- could serve to discourage passengers from reporting suspicious things they see.
News & Media
These policy choices serve to discourage continued collective pastoralist land uses and play a role in the expansion of agricultural cultivation and fragmentation of communal rangelands.
Thus, these can greatly hinder the utilization of the ANC services since they serve to discourage the expectant mother who may have to travel along bad road networks or may have to travel for long distance before being able to access a health centre for ANC.
Science
Human-verified similar examples from authoritative sources
Similar Expressions
46 human-written examples
The news coverage that is provided too often serves to discourage or misdirect the public.
News & Media
To the Editor: Re "The Tyranny of the 2nd Home" (May 18): I hope your article on vacation homes serves to discourage would-be homesteaders.
News & Media
The law "would have an impact on my visit as it serves to discourage people from fully disclosing information," Crépeau said.
News & Media
His detention, in spite of Western media pressure, served to discourage other Communist cadres from reactivating their cause under cover of exercising their democratic rights.
News & Media
This common-sense verdict has served to discourage police forces from invading the privacy of consenting adults – their efforts were made a laughing stock whenever Cynthia appeared on television or wrote books.
News & Media
Expert writing Tips
Best practice
Consider stronger verbs if a more forceful deterrent effect is intended. Alternatives like 'prevent' or 'inhibit' can convey a stronger sense of discouragement.
Common error
Avoid overstating the effect of "serve to discourage". This phrase implies a tendency to deter, not a guaranteed prevention. Using it when the deterrent is weak can mislead the reader.
Source & Trust
88%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "serve to discourage" functions as a purpose connector, indicating the intended outcome or effect of an action or policy. It expresses that something is designed or functions to deter or dissuade a particular behavior. According to Ludwig, the phrase is grammatically correct and usable in written English.
Frequent in
News & Media
40%
Science
40%
Wiki
6%
Less common in
Encyclopedias
3%
Formal & Business
3%
Reference
3%
Ludwig's WRAP-UP
In summary, "serve to discourage" is a grammatically correct and frequently used phrase that indicates an action or policy's intention to deter a specific behavior. According to Ludwig, it's perfectly acceptable in written English. This phrase is commonly found in news, scientific and formal contexts, as evidenced by the many examples from authoritative sources like The New York Times and The Guardian. While the phrase is generally neutral in tone, it leans slightly toward formal and technical writing. When using "serve to discourage", ensure clarity about what is being deterred and consider stronger verbs if a more forceful deterrent effect is intended.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
act as a deterrent to
Focuses on the act of deterring, emphasizing the preventing action.
function to dissuade
Highlights the purpose of dissuading, suggesting active persuasion against something.
tend to deter
Indicates a tendency to deter, implying a likely but not guaranteed outcome.
work to prevent
Emphasizes the active effort to prevent something from happening.
have a chilling effect on
Suggests a strong discouraging effect, often by creating fear or uncertainty.
help to avert
Implies assistance in avoiding something negative.
aim to prevent
Focuses on the intended goal of preventing something.
seek to inhibit
Emphasizes the intention to restrain or hinder something.
be designed to deter
Highlights the intended design or purpose of deterring.
aim at discouraging
Highlights the specific intent to discourage a particular action or behavior.
FAQs
How can I use "serve to discourage" in a sentence?
Use "serve to discourage" to describe actions or policies that aim to deter specific behaviors. For example, "Strict regulations serve to discourage illegal activities."
What are some alternatives to "serve to discourage"?
You can use alternatives like "act as a deterrent to", "function to dissuade", or "tend to deter" depending on the context.
Is it better to say "serve to discourage" or "discourage"?
"Serve to discourage" is more formal and emphasizes the purpose or function of discouraging something. "Discourage" is more direct. The best choice depends on the desired tone and context.
What's the difference between "serve to discourage" and "have a chilling effect on"?
"Serve to discourage" suggests a general deterrent effect, while "have a chilling effect on" implies a stronger discouragement, often due to fear or uncertainty.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
88%
Authority and reliability
4.5/5
Expert rating
Real-world application tested