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"The fundamental premise of the company is, if the production and distribution of music have already been disrupted by the Internet, how is technology going to serve marketing and retail?" said Mr. Rogers, who rides a skateboard and has a tattoo of the logo for NeXT Computer, the company Steven P. Jobs founded after being fired from Apple in the 1980s.
Review articles are ideal opportunities to single out particular studies, including those that serve marketing purposes, Fugh-Berman says.
The company's model focuses primarily on providing developer-oriented tools that also serve marketing, legal and the other departments in the organization that are collaborating on software projects.
Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn.
The company also has a division focused on temporary installations working with brands to serve marketing scenarios — such as, for instance, laying the product on a shopping street or during a marathon.
And, yes, some of those coming outs serve marketing purposes for celebrities and athletes.
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Some of the enormous open-water cisterns of the Byzantine era now serve market gardens.
The Shell consortium is building Russia's first liquefied natural gas (LNG) plant, to serve markets in North America, South Korea and Japan.
The uber-competitive, commission-based jobs in the finance sector serve markets that are always open for business.
The plant is expected to start production in 2007 and to serve markets in the Middle East, the Pacific, Asia and Europe, a spokesman for Dow said.
Turboprops have a flight span of only 500 miles, about half that of regional jets, which can serve markets that had been beyond a turboprop's reach.
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CEO of Professional Science Editing for Scientists @ prosciediting.com