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A semiotic analysis of advertising and editorial content of men's fitness magazines [ 35] concluded that emphasis on nutritional science epitomises seriousness, reason and control, reflecting the values of hegemonic masculinity.
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At one point, he told me, with apparent seriousness, that the only reason he couldn't prosecute Osama bin Laden was that it would cause traffic tie-ups.
"In all seriousness, that's the reason why we wanted to bring Mike back here.
That seriousness is the same reason the political apparatus in Pristina is determined not to let them win. .
Without giving away any surprises, the occurrence that finally links Hanwell, Blake and Cooper in a way presumably unique to their shared geography, feels contrived, inserted for reasons of "seriousness" rather than narrative propulsion.
Calder took everything seriously except seriousness.
That disconcerting blend of seriousness and farce is, perhaps, one reason why manga's penetration into western culture is still somewhat limited.
Leonard Liebowitz, the lawyer representing the players in the negotiations, said this week that he had no reason to doubt the seriousness of the orchestra's financial problems.
He cited the study's small size and the seriousness of the illness as a reason to wait until the finding is independently replicated before advising a wholesale change in practice.
As this principle of free and effective discourse is the essence of the University, its very reason for being, the seriousness of this institutional failure of judgment cannot be overestimated.
In a series of short sketches with titles like "A Day Called 9/11," Billy performs the most awful taboo subject matter with a self-seriousness that is part of the reason people don't like mimes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com