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But Penhall has the gift of making serious points in a comic manner and of conveying moral indignation without preaching.
This was followed in 2006 by Confessions of an Irish Werewolf, another phantasmagoric book which made serious points in a deceptively burlesque style.
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There is a serious point in among the whimsy, though: stories are not actually about the celebrities.
"We hope it to be both fun and serious," he said of the contest, "making a serious point in a fun way".
But the serious point in this: that Europe perennially fails to make its case to the public because it struggles to quantify and specify the subtle ways in which it touches our lives.
Then his tone changes: "There is a more serious point in the context of all the things I do now: if you are a black businessperson in the UK, there is a danger you look like all the other black business people".
He does make a serious point in his book about presidential campaigns: urging voters in both parties (Webb used to be a Republican) to "be as shrewd and ruthless in your demands on our leaders as the wizards running campaigns are in their strategies to get your vote".
While light poetry is sometimes condemned as doggerel, or thought of as poetry composed casually, humor often makes a serious point in a subtle or subversive way.
The serious point: In our modern therapeutized, diseasified society, even liberals (as represented by HufPo readers and Dr. Drew) think it's fine to mandate people into treatment based on - the court's? the public's?
Rather than preaching to his audience, Djalili believes it is far more effective to smuggle in more serious points via the Trojan Horse of comedy.
There were some serious points made in among the gags.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com