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Among Britain's foot-soldiers, there is a half-serious jest that "the army equips men, the air force mans equipment".
2. J-E-S-T Jest, jest, jest.
He admits the experiment was part serious and part jest.
If courts across America adopted the subjective standard, prosecutors would have a more difficult time going after kids who have made eerie statements, whether those statements were serious or in jest or just in a moment of anger – which might not be the worst thing.
"We're both kind of obnoxious," Mr Brin once said as ever, half in jest, half serious.
"Some of the most serious things are said in jest," Mr. Kay said.
Behind the jest lay a serious notion: that Mr Greenspan's reputation is so golden, and his chairmanship of the Fed so perfect, that he should be kept on for as long as possible.
Now that contemporary science has lent serious weight to the traditional jest of 'for medicinal purposes', we should look to the men of power to take the lunchtime lead.
The blog adheres to the adage that many a great truth is spoken in jest, and semi-serious issues are wrapped in a playful guise.
There's nothing in the story that's not serious — no offer that's made in jest.
At first, these references were made in jest, but now they're mostly serious.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com