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However without any serious direction from US markets, the FTSE once again couldn't sustain its momentum.
If anything, the more serious direction expanded the audience, said its star, Sarah Jessica Parker.
In 2009, Twitter changed its home-page greeting from "What are you doing?" to "What's happening?" This shift, which Evan Williams has said that he instigated, was part of an effort to push Twitter in a more topical, serious direction.
The comedy may have generated fewer hearty laughs this season as its cast confronted issues like unwanted pregnancy and cancer, but the more serious direction expanded the audience, said its star, Sarah Jessica Parker.
The two men who took over CBS News early this year — the "60 Minutes" producer Jeff Fager, who is chairman, and the former Fox News executive David Rhodes, who is president — have steered the news division in a more serious direction.
This chatter starts out as a funny sideshow, but gradually Mr. Bishop takes it in a more serious direction and gives it an unexpected focus: Wyatt is a soldier, and "Still the River Runs" turns out to be one of the stranger antiwar plays around.
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Your films tend to start with comedy, but also head in serious directions.
Many of the people whose work we publish engage with these varied histories; they tend to work in some combination of video, sculpture, text, and photography, and want a proper venue for true experimentation — with serious editorial direction — on the Web.
This generally means no unavoidable crises, no scandals of consequence and no serious new directions for America.
None suggested a serious change of direction, Turnbull says.
She still praised the company for having had the courage to record a solo percussionist, but she complained that "over the last few years I have become increasingly frustrated with what I perceive as a serious lack of direction at the very top of BMG".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com