Other papers would easily be able to lift their proportion of serious content if they see it winning readers.But readers may not be the World's ultimate target.
The purpose of Voices is simple -- to push for enlarging and enhancing space for serious content in all forms of media.
Martin cites the transition between humor and serious content as a defining feature of the series.
I always like having these kind of juxtaposed songs, like a real upbeat fun little hook and rhythm and then putting some sort of really serious content in there.
Virtually every newspaper in Europe is in the midst of upheaval, and some will surely not exist five years from now, in part because of their own flawed strategy and lack of leadership, but also because the value of serious content has been commodified by Google.
The museum has gone all sensorial at the expense of serious content.
Milosevic was smart, tricky, and evasive; we thought he was playing games--verbal jousting devoid of serious content.
"They are migrating from that to becoming a repository of serious content," said Youssef Squali, an Internet analyst at Jefferies & Company in New York.
The merger of NZME and Fairfax Media, which was proposed in May, would not be healthy in a country that "already suffers from a dearth of serious content and analysis", the editors say in a submission to the commerce commission.
When the Whitney launched its first site five years ago, the director, David A. Ross (now at the San Francisco Museum of Modern Art), set up a curatorial "chatline" of his own, where one day a week he joined a live dialogue with his curators and the public about critical issues, raising "chat" to the level of serious content.
Many of the heavily followed celebs, journalists, businesspeople and politicians are starting to censor out the minutiae of their lives – the relationships, drinking bouts, the close-combat accounts of rioting that used to make Twitter so exhilarating – in favour of more serious content.
