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2016 will see the release of the first serious consumer VR headsets for 20 years.
And right now, the economic realities are pointing to a serious consumer recession.
When more than half of all British householders say they don't trust any energy supplier, you know the energy market has a serious consumer confidence problem.
When announcing the Wells Fargo settlement, Richard Cordray, the director of the C.F.P.B., summed up the problem as "Unchecked incentives can lead to serious consumer harm, and that is what happened here".
Its Eee PC line made Asus a serious consumer brand.
This is a sign that, with the Russian economy in its fifth year of growth, the country is finally creating a serious consumer market.
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Not all serious consumers believe the sales pitch.
Unlike many readers of Mr Murdoch's other publications, or the viewers of his Star TV, serious consumers of business reporting have too much money at stake to have their news interfered with.
YOUNG men, we know, have challenged women as serious consumers of fashion, but here's an intriguing question as the fall ready-to-wear season moves to New York: Can designers of women's clothes match the men's designers here in creativity?
Once again, serious consumers of information must do their homework.
Ikea is seemingly getting serious about consumer electronics.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com