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In a field experiment in an automotive sales-and-services firm, I found that self-determined customers who were sent reminder coupons to encourage repeat purchases came back less often, spent less on each visit, and were more likely to defect during the next three years than customers who were not given any incentives to return.
Those who had not completed the survey were sent reminder emails 7 and 12 days later, and the survey was closed 15 days after the race.
Managers were sent reminder emails for distribution to CSOs two and four weeks after initial contact.
Survivors who had not returned questionnaires within two weeks of receiving them were sent reminder letters.
Non-responders were initially sent reminder postcards and were then re-mailed the questionnaire.
We sent reminder emails to the key contacts in February and March 2008.
Similar(40)
Last summer and autumn I sent reminders and invoices to members for payment of membership dues.
Patients are also sent reminders ahead of the procedure.
Participants were not sent reminders.
We sent reminders to non-respondents.
Nonrespondents were sent reminders or were revisited.
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