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Now live in the App Store and on the web, Immediately's long-term plan is to leverage data to make intelligent suggestions to salespeople — like whether their pitch is wrong, or being sent at the wrong time — that will help them become more productive.
Many of the current suite of apps playing in this space use notifications to come alive when they think they add value to the user (and potentially increase the chances of a user having a serendipitous experience) but all too often notifications are sent at the wrong time and add to the noise, instead of cutting through it.
In cancer for example, signals tend to be too strong or they are sent at the wrong time.
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We should insist on it, then none of us would be sent off at the wrong time, or booked for screaming and shouting at referees for our foul and abusive language because every decision will be right.
Marketers that interrupt consumers before they complete a task like reading an article online are sending messages at the wrong time, Mr. Cadogan said.
Dr. Wagner speculated that this shift was part of evolution's dismantling of a sensor system: "You don't want to have the old signal sending noise at the wrong time," he said.
I was either in the right place at the right time, or the wrong place at the wrong time.
We are in the wrong place at the wrong time.
They were in the wrong place at the wrong time.
You're in the wrong place at the wrong time".
"I was in the wrong place at the wrong time," he says now, then draws a diagram in my notepad to show where he was sitting that night and exactly what happened after Cantona was sent off.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com