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And you winced, especially if you learned as well that the restaurant's owner, Carlos Suarez, had dubbed its energy-efficient, recycling-sensitive ethos "coco," for "collective conscious".
The sensitive-dad ethos has been with us for decades now.
Yet there were other, equally important aspects of her long career, particularly her love of nature and social concerns, which seem more pertinent to the environmentally sensitive, politically aware design ethos of today.
And there are even some efforts by a few celebrities to be, at least a little, environmentally sensitive: In 2008, Pearl Jam asked for bottled water, but "preferably ETHOS water, no Aquafina, Dasani, or Evian".
The service ethos was zero.
That ethos is clearly gone.
His restaurants sell this ethos.
Ellis consciously cultivated this ethos.
Zumthor represented a changed ethos.
That's the ethos.
That's my ethos.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com