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"Benjamin's writing is witty and self-aware … the most sensible writing on the vexed subject of hormone replacement therapy that I have yet come across," she cheered.
His books for children remain popular (on Amazon.com recently, "Charlotte's Web" was outselling most, though not all, of the Captain Underpants novels), and "The Elements of Style," his reworking of an old professor's rule book, is still sometimes recommended to college students as a handy, in fact an elegant, guide to sharp, sensible writing.
In THE HEALING LAND: The Bushmen and the Kalahari Desert (Grove, $24), Isaacson's sensible writing about the Bushmen's drunken, violent life in exile from their lands is hugely enriched by his sense of what it might mean when healers talk to lions or men become leopards in a trance.
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A few days ago Steve Pearlstein of the Washington Post — a good guy, and sensible — wrote about income inequality.
The manifesto was so extraordinarily sensible written by two of the world's greatest thinkers, and I am truly amazed that the world at that time took practically no notice of their prescient warning, and today we are orders of magnitude in greater danger than we were 60 years ago.
This does not stop otherwise normal, sensible people writing things like "he was lead to the slaughter" or "the singing will be lead by Cliff Richard".
What could be simpler or more sensible than writing "burn this letter" at the bottom of a personal, confidential, amorous or libelous communication?
"Bringing in tried and trusted lieutenants sounds sensible," he writes, "but presumably they were also at your side when you were sacked from your previous job".
Since the last-but-one theatrical funding crunch in the 1980s, new writers have usually understood that, unless they are under commission from the National Theatre or the RSC, it is sensible to write plays with between three and five characters.
"Permaculture's sensible answer," writes Mary DeDanan, "is for humans to ally themselves with nature instead of trying to control nature.... Permaculture insists on the whole picture, from soil microbes to global weather patterns.
The only sensible reason for writing a memoir - apart from the entirely respectable hope of earning money - is the intrinsic pleasure that the writing provides.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com