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Writing for the Guardian, she warned against her party being "smashed apart by a polarised, toxic, angry battle that is silencing the sensible majority".
EU membership might thus be established in the minds of this audience as a proxy for security and continuity – the natural preference of the sensible majority, as reinforced by every institution that carried cultural authority; the experts would be heeded.
Most of us – and I would unashamedly label us as the sensible majority of the population – accept that evolution is the best explanation for the pattern of life that we observe on the planet, both living and fossilised.
(Price isn't the only factor behind this change: home comforts from radiators to satellite TV have made British sitting rooms cosier places than they used to be).The government said last year that it was unwilling to punish the "sensible majority" of drinkers, which means that the minimum-price idea will probably struggle.
There is a thus deep paradox in our contemporary society about these matters: the government funds faith-based schools; the sensible majority does not want creationism taught in schools; religion is the vehicle of creationism, despite the cherry-pickers best efforts to distance themselves from the bits they can no longer bring themselves to believe in.
But Sarah Hanratty, a spokeswoman for the Portman Group, which represents the drinks industry, says banning sports sponsorship and other forms of marketing would punish the sensible majority.
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No sensible person thinks majority opinion is a good guide to best practice in health, education, engineering, or pretty much everything else.
Those who wanted to signal their discontinuity with the Blair years, while not sounding too radical, would call themselves democratic socialists – that is, they believed in socialism but were happy to trust a sensible, non-socialist majority to democratically overrule them.
Hence, the vision needs to attract constituencies, but more so has to be logical and sensible to the majorities of both sides, in order to facilitate its implementation.
"I'm sure that the overwhelming majority of sensible Tube drivers will treat this suggestion in exactly the same way that London's firefighters treated the suggestion that they should go on strike on Bonfire Night".
But you would be wrong.According to a poll of 800 "likely" Republican voters released this week by the Manhattan Institute, the majority "believe in sensible, practical immigration reform that includes an earned legalisation process and increased border security".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com