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Often, I don't need to go back into the app, it just sends me a push to keep me posted.
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What I actually just want is my phone to send me a push notification as soon as Twitter knows something that's interesting for me".
Once I've dried, the app will send me a push notification prompting me to take a picture of my beautifully polished nails, which I can then send to my various social networks if I want, all through Indulge.
If, late Saturday morning, Swarm sent me a push notification telling me that Sean was planning to go uptown to Central Park that afternoon, I may very well have texted him and seen what was up.
If I think back to that first meeting with Kevin, Donna could have helped me to leave on time, simply by sending me a push notification based on where I was and where I needed to be.
Foursquare knows better than to send me a push notification that a total stranger, who is also interested in "How I Met Your Mother" on Facebook, is just a few blocks away.
Nevin Jethmalani, co-founder and CEO of Notify Nearby, said he's had that experience himself — he was driving to a friend's house and, thanks to Shopkick, "Some random company sent me a push notification".
Here are some other examples of push notifications I've found to be timely, relevant, contextual, and only sent when appropriate: (1) Refresh sends me a highly-personalized push notification right before any meeting, but goes behind calendar-level data to show me more information about the person I'm going to meet.
What if an app sends me great push notifications but I don't go into the app — is that helping a developer today, or will that provide value in the future as the manners in which we use our phones evolve?
After some back and forth negotiations, and a lot of hesitation on my part as it was a costly investment, the manager send me an advanced copy of Stikwitu, to push me over the edge.
It then sends a push notification for when guests are checking in.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com