For example, when a user touches an advertisement device with one hand while holding a PDA in the other hand, the touch is detected by the advertisement device and the device sends advertisement contents.
Since an advertiser A wishes to send advertisements to many Android users, she requests to distribute her advertisement via an ad network N.
And it is predicted that the next ten years will see a huge increase in the amount of advertising money that is spent sending advertisements to mobile phone handsets.
Mr. Hendricks said such a practice was also a privacy invasion, because consumers who disclosed their identities to particular Web sites would not expect that information to be used by advertisers to build profiles for purposes of sending advertisements anywhere on the Internet.
Can the local Starbucks store send advertisements to your phone when it knows you are nearby, without your explicit permission?
C1 Google Acquires dMarc Google said it would buy dMarc Broadcasting, whose software can allow marketers to send advertisements directly to local radio stations, for up to $1.24 billion.
Car dealers in his area would probably pay handsomely to send advertisements to Joe's computer screen and to have his phone number and home address.
DoubleClick says it will not provide personal data directly to the dealer but will use the information itself to send advertisements to Joe.
"At the end of the day," he said, "the junk-mail business is going to go away, and some of those companies that send advertisements with no return addresses are just not going to be able to do it anymore".
More incredible still to many people was what Google planned as its part of the bargain: to send advertisements to subscribers tailored to the contents of their incoming e-mail, which would be combed by special software.
