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With the holiday season well underway, now is the time to implement targeted strategies when sending subscribers emails.
It was a clever way to score recurring revenue by sending subscribers a container of curated stuff they didn't even know they wanted.
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Spotify arrived in the United States a year ago this month, and to note the occasion it sent subscribers an infographic with some intriguing numbers.
The service she sells sends subscribers regular credit reports so they can find out if someone has made inappropriate charges.
He is also the editorial director at Quarterly Company, a gift service, in Los Angeles, that sends subscribers presents through the mail every three months.
Next month, the magazine will send subscribers a CD-ROM, on which they can view clothes and then buy them online through Bloomingdale's, a unit of Federated Department Stores.
Launching in May, 2016, they will send subscribers a monthly "Maker Box" that teaches a useful lesson about design, building, coding or another useful skill.
Celebrities have even gotten into it: Ashton Kutcher has "curated" boxes for a site called Fancy, and Jessica Alba co-founded Honest, which sends subscribers packages of "clean-living" items, such as wipes and detergents.
Several news media concerns have sued GoSMS.com, a Web site based in Israel that sends subscribers headlines via cell phone, saying that much of the content offered by the company is being taken without permission from their Web sites.
In 1966, for Aspen's third edition, Andy Warhol, the guest editor, sent subscribers a flip book, a floppy disc recording by John Cale, the bassist for the Velvet Underground, and academic papers on LSD by Timothy Leary, all bound in a box modeled after the popular laundry detergent Fab.
Almost forty million people, in more than a hundred and fifty cities around the world, have signed up for its e-mails, and every weekday it sends subscribers a daily deal, typically from a local business — fifty per cent off spa treatments, say, or twenty bucks off sushi.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com