He hit the bull's-eye in his news conference when asked about Young, who sent the hype machine into overdrive with his three victories.
The very same relationship that's made millionaires of James Hetfield, Bruce Dickinson, Francis Rossi et al and sent countless hype acts back to their media internships.
If Edmund can make any inroads on Janowicz's serve, he has a chance to at least make it an interesting match and send his own hype soaring.
Casting fan favourite Cranston would have sent the hype-meters surrounding Man of Steel 2 up, up and away into the stratosphere, while persuading Phoenix to play Luthor would have given Snyder and his team some serious indie cred to move forward with.
Exceptthis time around the hype will send the mercury straight through the floorboards.
Hitting backward overheads, skipping to changeovers and playing an aggressive serve-and-volley game, Stepanek looked as if he would send Djokovic — and his hype as the next great thing — tumbling out of the tournament.
As the sun starts to think about poking it's head out for a bit, promoters across Europe are starting to send themselves into apoplexies of hype ahead of 2015's festival season.
In the past, to hype a show, I'd send out press releases and put up posters all over town.
Almost six months after the United Nations launched its largest, most expensive and most hyped peacekeeping mission, promising to send 26,000 peacekeepers to Darfur, the operation is failing to protect the people it was sent to save.
The political media over-hyping an outlier poll to send everyone to the panic station?
While branding may be able to help a country improve its communication with the world, it won't work if the country sends out lies or hype, said Erich Joachimsthaler, chief executive of Vivaldi Partners, a four-year-old agency that specializes in branding.
