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IBM doesn't sell computers, it sells "solutions".
By combining Sun's expertise in hardware with Oracle's software, Ellison suggested, the combined company can become a powerful "systems" company that sells solutions to businesses.
It has picked up Thinkbox Software, which develops and sells solutions for media design and content creation aimed at people in the video and wider visual media industries.
CCC sells solutions & results!
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Selling daily deals is a different job than selling solutions and critical mission capabilities like payments.
Parents whose children are diagnosed with ADHD are eligible for disability living allowance, and drugs companies can make huge profits from selling solutions to children's problems.
"What all the aerospace companies want to do is go from subsystems providers to selling solutions," said Brian Kanter, the head of the aerospace and military practice for the Americas at Deloitte & Touche.
Carly S. Fiorina, Hewlett-Packard's chief executive, hailed the new computer, called Superdome, as a symbol of the company's claim that it has been "reinvented" as a more customer-oriented vendor selling solutions rather than products.
Dell wants to sell solutions.
"And that should help our customers sell solutions to consumers".
JWM and NJ work for companies that sell solutions based on the CDK.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com