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Apple, which originally produced only hardware, now sells content.
With a staff of 40 people, Summit attracts over 200,000 local viewers a week and also sells content to Britain's Sky News.
If Google does enter the e-book market, it would be one of a handful of programs under which the company sells content directly to consumers.
Time Inc. sells iPad versions of People, Sports Illustrated and Time but also sells content for the Android system, BlackBerry and Kindle.
Analysts said Virgin, which has more than seven million broadband customers, might have been willing to yield on copyright enforcement because it also produces and sells content via its cable television system, unlike many broadband providers, which simply serve as a conduit for content.
"I think that the new devices and the new Android-based devices will be as good or better than Apple long term," said Bob Sauerberg, president of Condé Nast, which produces iPad versions of five of its magazines, including Vanity Fair, GQ and The New Yorker, but also sells content for the Amazon Kindle and the Barnes and Noble Nook Color and for Android-based devices.
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Among others, money managers cited Broadvision, which makes personalization software; Interwoven which sells content-management software; and Vignette, which makes specialized software used for everything from running site content to automating some customer-service functions.
The San Jose, Calif., software company sells content-crafting tools that aid in the design of PDF files, Web graphics, photos and video.
Giving media companies another way to sell content, it may herald a new era for publishing.
He makes quite a lot of money by selling content on the web.
Some businesses do sell content, but that doesn't address the business side of everyday user-generated content.
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