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"It's like wearing a piece of art," said Nevena Borissova, the owner of Curve, a clothing boutique in SoHo that sells attention-getting jewelry from Erickson Beamon, Tom Binns and the Carole Tanenbaum Vintage Collection.
"The way to make money in media is to sell attention.
Since the company makes money selling the attention of their one billion fans to marketers, growing that attention means more branding opportunities.
Confessions work, even tiny ones; criticizing one of the plays I was selling got attention and probably earned some trust.
Transit radio is a way of raising revenue by selling the attention of all the passengers with the consent of some of them.
However, the gravest risk to publishers is that social networks continue to transform themselves into a form of modern-day newspaper, curating content, engaging users and selling their attention to advertisers.
If N.F.L. success were measured by jerseys sold and attention garnered, by winning not the turnover battle but the competition for most magazine covers, the Jets would have more than one Super Bowl championship, from more than 40 years ago.
Shouldn't you be making money off of them somehow, selling their attention to the highest bidder?
(BeiBei, if you haven't been paying attention, sells baby and maternity clothes.
But he thinks there's a social aspect to selling sex – that he sells empathy and attention, too.
The problem is its own platform also sells stuff alongside attention-grabbing lies.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com