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You're selling vision.
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Her father works in Oakland as an independent salesman selling vision-screening equipment.
But the heart of their task is not selling visions, it's getting difficult things done.
Musk has long used this power to sell visions of an intergalactic humanity, but now it's being used to shore up his business interests.
In the good old days of the bubble, he explains, "I could talk to network operators about visions, sell them visions, they would invest in visions.
These Arizonans are selling a vision of border chaos and violence disconnected from reality.
Yet democratic politics means not just selling a vision of the future but brokering the deals that will inch the country towards it.
It gives you this rock solid self-confidence that helps in personal interactions and helps in selling your vision of the company to investors and new employees.
To motivate distributors, he said, there are plenty of other stories to be told and thousands of hours of tapes of Mark Hughes selling his vision.
Mr. Oldani, 25, pleaded guilty last year to selling night vision equipment stolen from a base in Georgia by his brother, and prosecutors wrote in their sentencing memorandum that he "committed a serious crime and he merits serious punishment".
Nobody can be sure whether the Burgess experiment will work for England, but I credit Stuart Lancaster, Andy Farrell and the rest of the hierarchy for succeeding in selling the vision – to the Bath club, to the Rugby Football Union, to the player himself.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com