Inktomi, which counts 200 customers, sells Traffic Server for as much as $24,000 a copy.
Nestor, which trades over the counter under the ticker symbol NEST, sells traffic enforcement equipment and went into receivership in 2009.
It captures the speed and position of cars and sells traffic data to municipal planning departments and corporate delivery fleets at prices that start at $2,000 a month.
Sell traffic to partner sand affiliates, but they don't steer people, though may suggest editorially.
They then turn around and sell traffic from Buzzillions right back to their merchant network, on a CPC or CPA basis.
Since then it's signed deal after deal to sell traffic data to practically anyone…so long as they collect that same data and send it back to Inrix.
Gaming has become a global market, and Chartboost is well-served by expanding its reach into hot, developing markets, allowing its developers to buy and sell traffic on an international playing field (in localized versions of the marketplace), while cutting user acquisition expenses.
After Citic, he joined AWA, an Australian company, helping it sell traffic-management systems in China.
In high school he helped form a group of programmers who computerized their school's payroll system and founded Traf-O-Data, a company that sold traffic-counting systems to local governments.
It's selling the traffic — and, just as significant, the data about the traffic.
