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Television and film companies are selling rights to broadcast content after it debuts but before it is repeated on TV.
The concept of selling rights to life insurance policies first appeared in the late 1980s, as the AIDS epidemic mushroomed.
The site has found that advertising and content licensing -- selling rights to editorial content -- has worked well.
After more than a decade, Symphony Space won title, then raised millions by selling rights to a developer to build an apartment building over the theater.
But selling rights individually may work less well where fans' support is more tribal as is still mainly the case in European football.
Word spread on the Internet this week that a Los Angeles couple was selling rights, on Craigslist, to give their unborn child its middle name.
Similar(31)
"We want them selling right to the grave".
T. Rowe Price, for example, was selling Dell shares last quarter and may be selling right now.
"We're really hoping the book will carry on selling right through the Christmas period".
Buying or selling right now is only for the intrepid.
Consider renting out the house you leave behind, rather than selling right away.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com