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Concentrate on selling outcomes, not processes.
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They are selling an outcome.
More than that, some careful analysis shows that if there is effective competition in the widget market, so that the price ends up matching the number of widgets people want to buy to the number of widgets other people want to sell, the outcome is to maximize the total gains to producers and consumers.
Mattermark, the site for startup and company data, is shutting down its own business after selling in a disappointing outcome to FullContact.
David Rovelli at Canaccord Genuity said his firm has hashed out lengthy instructions for clients, detailing what stocks to sell under different outcomes.
In the OpenStack case, everyone is welcome to contribute to the project, and everyone is allowed to copy, sell and distribute outcomes from the project.
Traditional fundraising pushes programs, whereas 'new philanthropy' puts outcomes as the "selling points," Saul says.
He has accused Selig of taking control of the team with a "predetermined outcome" in mind — selling the team against his wishes.
The other two suppliers, the Dynegy Power Corporation and AES Pacific, had agreed to continue selling to the state, pending the outcome of hearings today and Thursday.
The main difference between selling and fundraising is the outcome: unless you're selling a unique asset like real estate, when you sell someone something, you are not precluded to working with others or selling the same good to someone else: you can keep selling the same asset over-and-over again.
We're selling students an unrealistic short-term outcome.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com