The company was to provide wireless broadband service to compete with the likes of Verizon and AT&T by selling chunks of data wholesale to independent providers.
Specifically, the issue was the selling of this data in California, so ThinAir removed the California data from the paid version of the app (it's still available on the free version), and Apple let it back in the store.
Verdict: There are multiple business opportunities around the selling of anonymised data.
Europeans are protected from the commercial gathering and selling of personal data without their informed consent while in the United States, business is allowed to police itself.
The system has, however, been taken to court by the non-governmental organisation Supporter Rights Solidarity Centre (Taraf-Der) who argue the measures are unethical and raise security concerns regarding the selling of private data.
Safe storage; research; user initiated selling of health data.
Expect some kind of backlash against commercial activity in this most personal space with new rows over privacy and the selling of personal data.
We'll either build a business that doesn't rely on third party advertising or the selling of user data or we won't build a business.
The company is increasingly selling the ease of data file sharing as a collaborative tool, reflecting the trend of pushing social media in enterprise technology.
