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As well as making these unexpected forays away from selling network gear, Cisco is exploring other sidelines.
Sales at Ericsson's business of managing telephone networks for operators rose 18 percent, helping to offset a 9 percent decline in its biggest business of selling network equipment.
Mr. Ding oversees Huawei's business of selling network equipment to telephone operators, its biggest enterprise, which generated $25 billion in sales in 2012, according to unaudited figures, and employed 80,000 people.
Huawei, with sales of $35.4 billion last year, trails only Ericsson of Sweden, the global market leader, in selling network equipment to phone operators, a business with solid growth prospects propelled by the Internet economy's transition to mobile devices.
In an interview, Mr. Vestberg said it was possible that Ericsson could soon generate more sales on a quarterly basis from its growing business of servicing networks, which includes installing new equipment to managing networks for operators on an outsourcing basis, than from actually selling network gear, its traditional core activity.
The upfront sales season starts May 12, selling network and cable ad time from October 2003 through September 2004.
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In recent years, the creation of supply chains (SCs) and selling networks (SNs) has offered firms new business opportunities based on collaboration and cooperation.
Damron also likes Kent Electronics, which distributes passive components and connectors, sells network hardware, and provides installation and maintenance services on networking equipment.
ADC sells network equipment, including amplifiers for wireless phone towers and wireless fidelity, or Wi-Fi, and Internet network equipment.
And instead of getting an exclusive franchise, Earthlink agreed to re-sell network capacity to other providers who ask.
The company sells handsets and other telecommunications equipment and is seeking to sell network equipment in the United States, Mr. Ding said.
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