He has sold fights all over the world, from the Orange Bowl to Cowboys Stadium to a cow pasture in Gardnerville, Nev.; from Ohio to South Africa and so many points in between.
Burly boxers David Haye and Dereck Chisora will never be able to sell fights based on the twinkle in their eye, but, like MMA's leading ladies, do both clearly hate each other.
"I'd put her in the same category as Timmy McVeigh or the Unabomber, the only difference being that her bomb didn't go off," said Mark Koscielski, owner of a gun shop that sells "Fight Terrorism -- Jail Kathleen" bumper stickers.
Sell the magic stuff to a place where they sell magic And the Fighting stuff to where they sell Fighting stuff.
"He has been selling the fights, attracting the fans and generating the money.
The hard feelings are real, but everyone involved also understands his role in selling a fight.
But McGregor has shown himself capable of selling any fight, and former UFC lightweight champion Frankie Edgar may well be his next opponent.
In addition to noise, filth and violence, she said, "often prostitution is going on, and narcotics are sold" at fights in neighborhoods where local gangs get a cut of the profits.
Tyson needs the money, far more than pay-per-view regulars like Roy Jones Jr. and Oscar De La Hoya, whose long-term contracts with HBO are recouped when cable and satellite companies sell their fights for $40 or more per home, even if the bouts are mismatches.
Garcia is 24, unbeaten in 23 fights, and has a father who has done far more to sell this fight than the championship belts the fighters own or their combined ring abilities.
