"To sell data services to a consumer is far, far more difficult than selling enterprise data.
For instance, there are 40 or so established manufacturers selling enterprise-class 3D printers to business for $100,000 and up.
Oracle makes its money selling enterprise licenses.
Google was a consumer brand known mostly for its search engine, no one thought it was capable of selling enterprise software, a space that was ruled by Microsoft.
The company plans to monetize the product by selling enterprise support and services.
Still — why do this at all? Especially when you're selling enterprise products?
Peterson began his career selling enterprise software, before working for a San Diego, software as a service logistics company called FleetLogic.
Its two co-founders, Birnbaum and Jeremy Suriel (CTO), have a history of founding, building and selling enterprise tech companies.
Companies often do this by selling enterprise versions of open-source projects with extra security and management features.
After years of selling enterprise licenses to universities and businesses, it decided to go after the consumer market and opened its platform for anyone to book a carpool.
