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Those deals mean The Awl is no longer solely dependent on selling display ads.
Google has been selling display ads, those with images and sometimes video, on YouTube and other Web sites.
Mr. Mohan argued that publishers and advertisers had many options for buying and selling display ads, including three that were new in the last month.
In a move that would have been unthinkable just last year, The New York Times recently began selling display advertising on its front page.
Its traditional businesses of selling display and search ads has been in decline for years, and there has been no concrete evidence that the company's many acquisitions — of Tumblr, for instance, last year — have done much good.
Instead, it is betting on selling ads to Chinese companies to show users outside China and selling display ads to run on non-Google Web sites, neither of which is dependent on search.
Similar(46)
I've never seen anything as cool [as a jetpack flight]," says Troy Widgery, CEO of Jet Pack International, whose company stays afloat by selling displays to shows.
Buying, selling, displaying and even viewing such antiquities means condoning the destruction of art we love, and perhaps even encouraging it.
She works from Santa Monica, Calif., where she sells display and video advertising partnerships for Google and its YouTube unit.
Yahoo sells display ads — at a premium price — to advertisers interested in claiming a place on its choicest pages.
He helped draw a large audience for the introduction of a system to buy and sell display advertising online.
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