"For the first time, airlines are selling destination-type content on board," Mr. Kostov said.
In selling "Destination Mir" to NBC, Burnett negotiated a deal that guarantees him 50percentt of the show's advertising revenues.
At that point, the company, founded in 2000, was a popular ticket-selling destination for consumers but had done little to explore other business possibilities.
Spas around the country are selling themselves as destinations not only for health and fitness, but also for spending quality time with friends and loved ones.
Sell the destination, not the airplane.
Mr. Deeb of iExplore said that Vietnam, India, Cambodia and Namibia moved into its 10 top-selling destinations in July for the first time since the Sept. 11 attacks, for both private and business incentive clients.
Mr. Genovese, a feature writer for The Star-Ledger of Newark, visited hundreds of the city's estimated 1,600 pizzerias, from local joints selling slices to destination restaurants trying exotic ingredients.
While Fastjet has yet to secure the final paperwork for its transnational routes, it expects to be selling Kenyan and Ugandan destinations alongside its regional service within weeks, and ultimately aims to grow into a pan-African low-cost airline.
He pretended to be deaf, so that people would talk freely while he moved among them selling pies, overhearing their destinations and the location of their valuables; and, with his sons who blackened their faces, would ambush them later that night.
Virgin Megastores were pioneers in destination shopping – selling and entertaining under one roof.
"I was taken aback by his vision of destination stores selling the likes of '$500 shoes' and '$200 belts,' " Kelly McDonald, a resident, said in a letter published recently in The Montclair Times, the local weekly newspaper.
