"For the first time, airlines are selling destination-type content on board," Mr. Kostov said.
To differentiate your travel website from the rest, it can be a good idea to sell destinations and experiences instead of the portal itself.
I am not selling a destination or product; I am selling a part of me and my home.
First, "branding" suggests that successfully selling a destination, company or individual is simply about giving it some catchy promotion.
At that point, the company, founded in 2000, was a popular ticket-selling destination for consumers but had done little to explore other business possibilities.
Sell the destination, not the airplane.
Mr. Genovese, a feature writer for The Star-Ledger of Newark, visited hundreds of the city's estimated 1,600 pizzerias, from local joints selling slices to destination restaurants trying exotic ingredients.
Return the rental bike, then wrap up the day at Ueno Sakuragi Atari, a cluster of three traditional wooden houses saved from demolition and converted into a culinary destination selling local craft beers, artisanal herb sodas and other tasty delights.
Spas around the country are selling themselves as destinations not only for health and fitness, but also for spending quality time with friends and loved ones.
Virgin Megastores were pioneers in destination shopping – selling and entertaining under one roof.
